Experts say there is scope for the big agencies to step up marketing of Cuban-foreign joint ventures in rum, cigars and tourism. The government will also likely need market research as it seeks to boost exports and foreign investment to revitalize the moribund economy. Marketing may itself become a revenue earner in a country with a highly educated workforce and low salaries.
Freelance designer Fidel Lezcano, 28, said around 60 percent of his business came from abroad.
Most recently, he designed a website for a Mexican craft store. Still, designers face challenges, such as Internet access.
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